How you select to visualize survey data depends on the type of question that was asked. There are 3 types of survey questions that you are most likely to come across.
For a more in-depth guide to selecting charts and graphs for your survey results, read this article on our blog.
1. Multiple Choice Questions
Survey takers are able to select one or more answers from a list of possible answers. It’s best to use this type of question when you have a fixed number of answers.You can also head to http://vizualintelligenceresearch.com/ to know about survey data visualization.
If you offer two binary options (for example, “Yes” or “No”), a standard pie chart is a great visual to use.
2. Rating Scales
Survey takers are accessible in the spectrum of possible answers and are asked to select one within that spectrum. This type of question is usually found in customer satisfaction surveys, in one of two forms: the STAR scale (1-5) and the matrix or “like” scale (“Strongly Disagree,” “Disagree,” Neutral, “Agree” and “Strongly Agree” or some similar continuum).
3. Comment/Essay Box Questions
Open-ended questions needing survey takers to write out their own answer, rather than choosing a pre-set answer, are a bit trickier to visualize. In order to measure them, the answers need to be grouped in some way, either through keywords, sentiments or some other connecting factor.