Why You Need Instructional Design

Humans learn every minute of every day. We learn without effort or open intention. We learn from what is there, by seeing, hearing, touching, and tasting. As long as we are aware, we are learning. We cannot stop ourselves.

So why does anyone need learning design? If learning occurs naturally, why not just provide content and let people learn it? You can also check out online sources to get a consultation from the best ad hoc instructional designer.

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If you read an article about the importance of instructional design (ID) you will find them peppered with words involved and process, and yes, the basic requirements for instructional design are that it engages students and helps them process specific information.

But that is not the reason you need an ID. I have completed many ID projects for various industries, and I only found one reason for learning design. That's to attract students. The value of instructional design is its ability to attract because attraction has the power to change behavior.

I can develop the most powerful and prominent training content in the industry, and if instructional designs do not attract participants to the content and process, they will not be changed by the training experience.

They may be involved during the session and process the information presented to them, but if they are not interested, they will not change. That's because people can be involved and process in response to external expectations. We all know that we are expected to pay attention or get involved, so we do.


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